MKTG345-7SP13 / ► QUIZZES AND TESTS

test 2Marketing managers often use in-store promotions to stimulate sales of:Select one:a. technical productsb. high-involvement productsc. high-priced productsd. industrial productse. low-involvement productsQuestion 2Not yet answeredMarked out of 1.00Flag questionQuestion textWhich of the following statements about reference groups is true?Select one:a. Reference groups stimulate, but do not constrain, consumption behavior.b. Reference groups have strong influence on all brands and product purchases.c. A person can only belong to one reference group.d. Reference groups serve as information sources and influence perceptions.e. Understanding reference groups has not been helpful to marketers.Question 3Not yet answeredMarked out of 1.00Flag questionQuestion textDay CareFiona is considering a day care facility for her five-week-old daughter Kate. She has been visiting day care centers for the past two weeks and has interviewed caregivers at eight different centers. It is extremely important to Fiona that Kate be stimulated intellectually and fed according to schedule. After considering all eight centers, Fiona chose PerfectCare. While she is quite pleased with her choice, she continues to wonder if she made the correct decision.Refer to Day Care. Fiona’s visits to the day care centers, interviews with the caregivers, and input from family and friends represent which step of the consumer decision process?Select one:a. Postpurchase behaviorb. Stimulus generalizationc. Evaluation of alternativesd. Information searche. Need recognitionQuestion 4Not yet answeredMarked out of 1.00Flag questionQuestion textCollege DecisionJuan is a senior in high school and is deciding which university to go to after he graduates. He has received several pieces of mail from local universities with information on scholarship opportunities because he has a good GPA and a high ACT score. He and his parents have visited several schools and have talked to advisors regarding his chosen major of marketing. Juan is thinking about going to the local community college where all of his friends are planning to go, but his parents want him to go to a more prestigious school because they think he will get a better education there.Refer to College Decision. One person from whom Juan has sought advice is his school guidance counselor, Mr. More. Mr. More is respected by students and parents alike and knows a lot about the schools Juan is considering. Mr. More can be considered a(n):Select one:a. influencerb. deciderc. opinion leaderd. gatekeepere. market mavenQuestion 5Not yet answeredMarked out of 1.00Flag questionQuestion textWhich of the following is the BEST example of an internal stimulus that would create need recognition?Select one:a. A friend comments on how shabby your coat looksb. A radio station runs an ad for a new video game rental storec. A headached. An invitation to a graduation for which you need a gifte. A billboard promoting a new national Internet service providerQuestion 6Not yet answeredMarked out of 1.00Flag questionQuestion textWhen consumers change or distort information that conflicts with their feelings or beliefs, it is called:Select one:a. selective distortionb. selective dissonancec. intermittent reinforcementd. selective retentione. selective exposureQuestion 7Not yet answeredMarked out of 1.00Flag questionQuestion textFamilies of police officers often alter information they hear about officers who die in the line of duty. This _____ allows them to live and function without constant anxiety while their loved one is engaged in a potentially dangerous job.Select one:a. selective retentionb. selective distortionc. selective exposured. faulty selectivitye. adaptive stimulusQuestion 8Not yet answeredMarked out of 1.00Flag questionQuestion textCollege DecisionJuan is a senior in high school and is deciding which university to go to after he graduates. He has received several pieces of mail from local universities with information on scholarship opportunities because he has a good GPA and a high ACT score. He and his parents have visited several schools and have talked to advisors regarding his chosen major of marketing. Juan is thinking about going to the local community college where all of his friends are planning to go, but his parents want him to go to a more prestigious school because they think he will get a better education there.Refer to College Decision. Juan’s friends might influence him to go to the local community college. What type of reference group characterizes his friends?Select one:a. Indirectb. Primaryc. Secondaryd. Aspirationale. NonaspirationalQuestion 9Not yet answeredMarked out of 1.00Flag questionQuestion textDennis Haysbert stars in Allstate ads reminding consumers that they could be in a car crash or another event requiring insurance. Hence the slogan “You’re in Good Hands with Allstate.” These ads focus on which of Maslow’s needs?Select one:a. Esteem needsb. Economic needsc. Safety needsd. Physiological needse. Social needsQuestion 10Not yet answeredMarked out of 1.00Flag questionQuestion textA driving force that causes a person to take action to satisfy specific needs is called a(n):Select one:a. instigatorb. motivec. enforcerd. stimuluse. belief  aterpillar, Inc., a manufacturer of earthmoving equipment, uses completed drivetrains (engines/transmissions/axles), drivetrain components, electronic controls, hydraulic and electrohydraulic components and systems, cooling systems, and undercarriage track systems produced by other organizations in its manufacturing process. Caterpillar is an example of a(n):Select one:a. fabricator.b. installer.c. original equipment manufacturer.d. product provider.e. component network.Question 12Not yet answeredMarked out of 1.00Flag questionQuestion textThe reintroduction of an intermediary between producers and users is called:Select one:a. disintermediation.b. reinstatement.c. selective retention.d. re-establishment.e. reintermediation.Question 13Not yet answeredMarked out of 1.00Flag questionQuestion textThe _____ is the member of the buying center who regulates the flow of information.Select one:a. deciderb. influencerc. purchaserd. gatekeepere. userQuestion 14Not yet answeredMarked out of 1.00Flag questionQuestion textBaseball DirtDirt is not dirt when it comes to baseball fields. About two-thirds of the pro baseball fields get their dirt from a dirt farm in New Jersey called Partac Peat. The company markets a secret mix for the infield (resilient), the warning track (extra crunchy), and the pitcher’s mounds (firm). Mounds come in red, brown, orange, and gray colors. Roger Bossard, the White Sox head groundskeeper, scouted nationwide for dirt before settling on the mix provided by Partac Peat. (He uses sand under the grassy areas of the playing field.)Refer to Baseball Dirt. The first time Roger Bossard purchased Partac Peat’s secret mix, it was most likely an example of which type of buying situation?Select one:a. Modified rebuyb. New buyc. Habitual buying decisiond. Buying heuristicse. Straight rebuyQuestion 15Not yet answeredMarked out of 1.00Flag questionQuestion textUnprocessed extractive or agricultural products, such as copper, peanuts, soybean, bauxite, fruits, ore, and so on, that become part of finished products are examples of:Select one:

Please Help Florida

Use the Internet to research the basic lottery system in your state. For example, the state of Ohio has a Pick 5 game where a customer selects 5 single-digit numbers (0-9). Each number can be selected again meaning 9-9-9-9-9 is a possible winner. Be prepared to discuss.Florida

Read one Article , answer 3 questions

Step 1: Read the following article: http://www.telegraph.co.uk/travel/hotels/articles/hotel-trends-for-2017/Step 2: Answer Below Questions (answer three questions on more than one and half page)Pick one trend in this article.Explain why that trend is significant to the industry.Explain why that trend is significant to you as an individual.

MKT 421 Week 2 Discussion Questions 2

In the work MKT 421 Week 2 Discussion Questions 2 Marketing you can see solution of this task: “What is competitive intelligence? What is the importance of competitive intelligence and analysis in modern-day marketing? How can a company

MKT 421 Entire Course

This pack MKT 421 Entire Course includes the following files:MKT-421 Entire Course 2013 Latest Version A+ Study Guide.docMKT-421 Week 1 DQ 1.docxMKT-421 Week 1 DQ 2.docxMKT-421 Week 1 DQ 3.docxMKT-421 Week 1 Individual – Defining Marketing.docxMKT-421 Week 2 DQ 1.docxMKT-421 Week 2 DQ 2.docxMKT-421 Week 2 DQ 3.docxMKT-421 Week 2 Individual – Marketing Mix.docMKT-421 Week 2 Learning Team – Marketing Plan Phase I.docxMKT-421 Week 2 Learning Team DQ.docxMKT-421 Week 3 DQ 1.docxMKT-421 Week 3 DQ 2.docxMKT-421 Week 3 Individual – Marketing Research.docxMKT-421 Week 3 Learning Team – Marketing Plan Phase II.docxMKT-421 Week 3 Learning Team DQ.docxMKT-421 Week 4 DQ 1.docxMKT-421 Week 4 DQ 2.docxMKT-421 Week 4 DQ 3.docxMKT-421 Week 4 Individual – Using Perceptual Maps in Marketing Simulation Summary.docxMKT-421 Week 4 Learning Team – Marketing Plan Phase III.docxMKT-421 Week 4 Learning Team DQ.docxMKT-421 Week 5 DQ 1.docxMKT-421 Week 5 DQ 2.docxMKT-421 Week 5 DQ 3.docxMKT-421 Week 5 Individual – Environmental Factors.docMKT-421 Week 5 Learning Team – Marketing Plan Final Paper.docxMKT-421 Week 5 Learning Team – Marketing Plan Final Presentation.pptMKT-421 Week 5 Learning Team DQ.docx

C. W. Williams Health Center: A Community Asset

Please read pages 742-762 (Case 16) of the course textbook Strategic Management in Health Care Organizations. Create a 4-to 5-page report in Microsoft Word document that answers the following questions.What are community health centers? How are they different from public health departments?How would managed care penetration affect community health centers? How might if affect C.W. Williams?Why has managed care been slow to develop in the South?Does C.W. Williams need to affiliate with a hospital?What strategy do you recommend for C.W. Williams? Why?What role should C.W. Williams play in a health care network?Should C.W. Williams buy the site offered at a cost of $400,000?If you were Ms. Marrs, how would you handle the problem of the board members involvement beyond setting policy?Discussion outline of your recommendations for C.W. WilliamsGuidelines Clearly define the problem to be solved or identify symptoms the suggest an underlying problemWho are the stakeholders in this situation and how are they involved or impacted by this problem?What alternatives should be considered in solving this problem? Please quantify where possible.Indicate which alternative you would recommend and why?How do you expect that each of the stakeholders will react to your recommendation?Indicate the potential risks if this recommendation turns out to be wrong.Justified ideas and responses by using appropriate examples and references from texts, websites, and other references or personal experience.Requirement:Length: 4 or more pagesReferences: 5 or more APA format

socmedmktg

Create a three (3) page creative paper in which you – FOLLOW ATTACHED Assignment 1 TEMPLATE!!Select one (1) product or service that you would like to write a Blog about. Next, specify the Blog’s main target market information (i.e., demographic information, psychographic information, and the need that the Blog will address for the target market).Specify the main purpose of the Blog, and predict the main influence of the Blog on the marketing strategy for that company or organization that provides the selected product or service.Develop a mechanism (e.g., providing a communication avenue back to the blogger, asking questions relevant of the subject matter and the target market, etc. ) geared toward to encouraging interaction from the target market. Provide a rationale for your response.Apply social media marketing skills and be creative with the formatting (e.g., font color, size, layout, etc.) make sure the font size is not larger than 18. Section 2: Blog (with a catchy title) – FOLLOW ATTACHED TEPMLATERefer to the Blog example provided in the Blog template and create a one (1) page Blog in which you:Determine the passion for the target market’s need related to the selected product.Specify the Blog’s main benefits that will satisfy the target market’s need.Apply social media marketing skills and be creative with the layout, formatting, and overall design of the Blog. Note: You may refer to Microsoft Word blog template or other similar programs.The specific course learning outcomes associated with this assignment are:Assess the steps of finding the target audience in order to improve business strategies and audience interaction online.Analyze the main purposes of publishing blogs in the marketing media lineup.Use technology and information resources to research issues in social media marketing.Write clearly and concisely about social media marketing using proper writing mechanics.

MKT 230 Week 7 DQ 1

This archive file of MKT 230 Week 7 Discussion Question 1 includes:Imagine that you are a mentor to a new employee at a marketing firm. The new employee is having trouble understanding what the term market communication really means. Using what you have learned, explain to the new employee how marketing communication can influence a buyer.

Unit VII Marketing plan

Textbook: Perreault, W., Jr., Cannon, J., & McCarthy, J. (2015). Essentials of marketing: A marketing strategy planning approach (14th ed.). New York, NY: McGraw-Hill.Compant Chosen: O’Reilly Auto Inc.Pricing This section will provide a comprehensive look at the pricing strategies of your organization. Begin with a look at the overall pricing objectives used by your company. This might include profit orientation, sales orientation, or status quo orientation. From there, review the pricing policies and include a look at the flexibility of the pricing structure, prices over the product life cycle, and discounts or allowances. Review Chapter 16 in the textbook for a complete understanding of how companies utilize pricing strategies.Competitive Advantage Does your company has a competitive advantage WITH RESPECT TO PRICING? The idea is to discuss whether your company has a competitive advantage with respect to how they price their products? Again, this section should only discuss whether your company has a competitive advantage with respect to price (product, promotion and place are discussed in other sections). Once you have stated your position, remember to include your rationale.Your submission should be a minimum of two pages in length, double-spaced with a reference page and title page. References should include at least one additional, credible reference beyond the textbook. All sources used must be referenced; paraphrased and quoted material must have accompanying citations and cited per APA guidelines. Include the use of subheadings (this week consider Pricing and Competitive Advantage in Pricing). At least three intext citations is asked to demonstrate your understaning course concepts and critical thinking.